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This website had the following in the homepage, "Welcome to Encore Flooring and Building Products." We viewed that the web site stated " Multi-family builders, professional contractors and homeowners alike find the perfect solution to their flooring, windows, doors and other hardware needs when they call Encore Flooring and Building Products." It also said " Encore primarily services the Northwest Arkansas region and also has customers in other parts of Arkansas, Missouri, Kansas, Oklahoma and Louisiana. Our retail store in Springdale is filled with the highest quality in." The header had building materials as the highest ranking search term. It is followed by home building materials, flooring, and home flooring which isn't as ranked as highly as building materials. The next words they uses is commercial flooring. discount flooring was included and could not be understood by search crawlers.